Discovery Channel's Shark Week
In order to promote their famed yearly block of programming known as Shark Week, The Discovery Channel transformed the overall shape of Mr. Rickshaw's pedicabs by custom fabricating shark-shaped canopies. These canopies forced passengers to jump into a great white shark's mouth to board the pedicab. The Discovery Channel transorfmed 20 pedicabs and hired them to "troll" around Manhattan for two weeks attempting to snatch up a few unsuspecting bites. The drivers were all dressed up as life guards. The public response was incredible, "around every corner you could here the public chanting the Jaws theme song!"
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