Just before Valentine's Day of 2005, the high-end cosmetics company, Shanghai Fragrances, chose MR. Rickshaw for a campaign to bring their products to the attention of shoppers on the avenues. Shanghai positioned MR. Rickshaw pedicabs outside the main doors of Bloomingdales in Manhattan. Shoppers entering and leaving the store couldn't miss Shanghai's message. Shoppers leaving Bloomingdales were offered free pedicab rides, compliments of Shanghai Fragrances, to other locations in the area. The pedicab drivers were paid an hourly rate to provide the free rides.
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