Sephora - The Lipstick Record
In July of 2009 when Sephora celebrated the opening of their second store in Times Square, they spared no expense attempting to break the world record for most lipstick applications in one hour. They transformed Duffy Square into Sephora Square, complete with outdoor beauty salon, DJ Booth and ice cream vendors. To ensure there were plenty of people to make the world record possible, Sephora enlisted the help of Mr. Rickshaw's pedicabs to pull people to the event. The pedicabs decked out with back and side advertisements rode up and down 42nd Street giving patrons free rides to "Sephora Square" where they would recieve a free lipstick and other goodies.
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