NYC Rickshaw Advertising - Ralph Lauren
During the holiday season, Ralph Lauren decided to incorporate the Mr. Rickshaw pedicabs into the opening of their new children's store on Bleecker St. The designers chose to remodel 8 of our pedicabs by ordering custom seats and canopies, and doing a full vinyl wrap using 3 different plaid scemes. The pedicabs were finished by Ralph Lauren emblems and branding on their sides and rear. They completed the look by outfitting all the drivers with stylish clothing from the Ralph Lauren line. They were so pleased by the overall experience that Ralph Lauren decided to extend the promotion during the weekends of December, giving free rides to their holiday customers.
The Shop Hound Featured our rickshaw advertising work on the Ralph Lauren Campaign, click here to check it out!
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