Mr. Rickshaw provided three branded pedicabs that were key in the promotion of the launch party for the Weatherproof "pop-up" store, at 345 West Broadway in SOHO. After assisting Weatherproof staff to visit select hotels in the area, our drivers provided attendees a wonderful break from the party by giving them a spin around the neighborhood. This proved to be effective as the event lasted a bit longer than expected. After the party, we were invited in and outfitted with BaseLayer shirts and leggings from the 32 DEGREES HEAT COLLECTION; Success, and warm winter gear!
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